Microsoft, P&G, Cisco Systems are just some of the corporations that use content marketing to promote their business. Apart from these giant businesses, even small and medium-sized companies are utilising this very important tool of marketing. And, it is because it works.
As a leading content marketing agency in Ballarat, Geelong, Melbourne and other cities, Creative Scoop uses this strategic marketing approach, which is focused on creating and distributing valuable and relevant content, to attract and retain a clearly defined market segment. Content marketing is, undoubtedly, the wave of the future. It is massively effective for nearly every company, yet, many businesses fail to see the urgent need to incorporate content marketing into their marketing plans.
When once upon a time paid advertisements had taken the marketing world by storm, consumers are becoming really savvy about opting out of advertisements. Consumers installing ad-blocking software comes as a terrible news for marketers who rely heavily on paid advertisements to increase awareness about their brand. Luckily, there is a way around this marketing hurdle.
Good content is not only impervious to the ad-blocking software, but is also something consumers want to interact with, which makes it more effective. In an age where consumers are inundated with new products and services on a daily basis, brand recall is a very significant aspect for businesses. We help our clients create content that encourages their customers to engage more personally with them, which promotes higher engagement rates.
Our relevant, informative, and creative content creates a positive feedback loop that benefits both the consumers and the business. According to a data by Content Marketing Institute, content marketing costs 62% less than outbound marketing, and generates more than three times as many leads. Our clients are able to net good links as we make their reputation and visibility our focus. Driving effective and results-oriented content marketing has become one of the major sources of increases in rankings and organic search traffic.
Thanks to our concentrated and focused approach to content marketing, we have become the content marketing agency of choice for businesses in Geelong and other key cities like Ballarat, Bendigo, Melbourne, in Australia. We pick the channels most relevant to the clients’ customers and offer the most value. By doing so, we enable their target audience to pull down the content to where they want it and consume it the way they prefer.